Offbeat News : PVR INOX, India’s largest cinema chain, has partnered with Hombale Films for a unique initiative this Independence Day weekend. As part of the collaboration, PVR INOX has integrated the iconic fire elements from Kantara: Chapter 1 into its logo, enhancing the cinematic experience for audiences.
The fire-animation logo will be showcased on the big screen during highly anticipated releases like Coolie and War 2. Created with advanced projection and digital technology, the visual highlights the energy and cultural essence of Kantara while redefining how cinema branding can become an immersive story.
PVR INOX’s Gautam Dutta said, “Cinema is not just entertainment; it’s an emotion that unites the nation. By bringing Kantara’s energy into our logo, we are celebrating India’s cultural stories and inviting audiences to a memorable experience.”
Hombale Films’ founder Vijay Kiragandur added, “It is a proud moment to see India’s largest multiplex chain celebrate Kantara in this way. It’s a true cultural celebration and a powerful way to reach audiences worldwide this Independence Day.”
More immersive experiences from PVR INOX and Hombale Films are expected in the coming weeks.
