Jharkhand News : Reinforcing its commitment to making nutritious everyday foods accessible to Indian households, Aashirvaad has expanded its product portfolio with the launch of Aashirvaad Chana Sattu in Eastern India. The launch aligns with the brand’s broader vision of offering products that are naturally rich in protein and dietary fibre while meeting the growing demand for affordable, authentic, and nutritious food options.
Traditionally consumed across Eastern India, Sattu has long been valued as a wholesome food that offers the perfect balance of taste, satiety, and nutrition. Keeping regional preferences in mind, Aashirvaad Chana Sattu has been introduced in two variants—Chana Sattu with Jeera for Bihar, and Plain Chana Sattu for Jharkhand and West Bengal.
The product is available through general trade outlets in 47g, 200g, 250g, and 500g packs and will soon be launched across modern retail stores and leading e-commerce platforms. The 47g value pack, priced at ₹10, delivers 10 grams of protein per pack, making it an affordable and accessible nutrition option for a wide range of consumers.
Naturally rich in protein and dietary fibre, Sattu is regaining popularity as a nutritious everyday food. It also contains essential minerals such as iron, zinc, and magnesium, making it a simple and reliable choice for daily family nutrition.
Aashirvaad Chana Sattu is made from carefully selected, high-quality chickpeas. It is prepared using the traditional sand-roasting process, which gives it the authentic roasted aroma, rich flavour, and characteristic golden colour associated with premium Sattu. Even roasting and fine grinding ensure a smooth texture, making it suitable for a variety of traditional recipes as well as everyday culinary uses.
